Fewer Leads. Bigger Wins. A Smarter Path to B2B Revenue.

Still Chasing Leads That Don’t Convert?

Here’s the hard truth: not all leads are created equal.

Your sales team doesn’t need more.

They need better — the right accounts, with the right message, at the right time.

That’s the power of Account-Based Marketing: laser-focused campaigns engineered to land high-value clients with high-stakes problems — the kind of clients that stay longer, spend more, and deliver Monthly Recurring Revenue (MMR) and Annual Recurring Revenue (ARR) that you can count on.

The Problem with Traditional Lead Generation

If you’re relying on broad-based SEO, PPC, or lead lists alone, you’ve probably felt it:

Unqualified leads wasting sales time

Generic campaigns that don’t resonate with key decision-makers

Misalignment between marketing and sales

Small deals that don’t justify the cost of acquisition

You're spending budget and energy trying to attract everyone, when your business was built to serve a select few.

The ABM Advantage: Focused, Personalized, Predictable

We help B2B companies stop marketing to audiences — and start marketing to accounts.

ABM isn’t just a tactic. It’s a mindset shift.

And it’s how you win big in crowded, complex markets.

Athena’s ABM & B2B Growth Campaigns combine the strategic precision of Prose Media with the execution firepower of TransFunnel — so you can identify, engage, and close your dream clients with confidence and clarity.

What We Deliver

ABM Strategy & Ideal Client Targeting

We help you define your Ideal Customer Profile (ICP) and build a hyper-focused account list — based on firmographics, buying signals, behavior data, and revenue potential.

Personalized Content Campaigns

From custom landing pages and email sequences to targeted ads and LinkedIn outreach — every asset speaks directly to your buyer’s pain points and goals.

Marketing & Sales Alignment

We build Sales and Marketing SLAs, lead qualification workflows, and shared KPIs so your team operates like a single revenue engine — not a siloed mess.

Multi-Channel Campaign Execution

We deploy across the platforms that matter — LinkedIn, paid search, display, email, content syndication — to keep your brand in front of key decision-makers from awareness to close.

ABM Funnel Metrics & Optimization

We measure what matters: account engagement, deal velocity, pipeline growth, and win rates — not vanity metrics. Then we optimize relentlessly.

Built for Revenue Teams That Want Bigger Wins

Our ABM & B2B Growth Campaigns are built for:

B2B brands targeting mid-market to enterprise clients

Teams with long sales cycles and high-value offerings

Founders, CMOs, and CROs who want fewer, better leads and more predictable pipeline

Companies transitioning from project-based to recurring revenue models

Why Athena’s ABM Approach Works

Because we don’t just “run campaigns.”

We combine:

Prose Media’s strategic foresight — market research, segmentation, messaging, and CX mapping

TransFunnel’s technical execution — CRM workflows, automation, video marketing, reporting, and attribution

With Athena’s own creative, performance, and content DNA

The result?

A tightly orchestrated revenue engine built around the clients you actually want — not the ones who just fill a form.

High-Ticket Clients Aren’t an Accident. They’re a System.

Imagine knowing exactly which accounts to pursue — and having the content, automation, and insight to convert them.

Imagine your sales team chasing warm conversations instead of cold leads.

Imagine spending less on lead generation — and getting more revenue in return.

That’s ABM, done right.

Let’s Build Your ABM Engine

Or explore our bundled Growth Engine Package for full-funnel strategy + execution.