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What We Bring to the Table

More than services. A revenue-building advantage.

At Athena, capabilities aren't checkboxes — they’re levers in a coordinated growth system.

Every strategy, automation, and creative asset we deploy is designed to move one thing: revenue.

We combine enterprise-grade thinking, precision execution, and scalable systems to give you more than just marketing support — we give you a revenue infrastructure.

Our Core Capabilities

Strategy & Positioning

  • Full-funnel growth planning
  • Ideal client & segmentation strategy
  • Messaging frameworks & value prop development
  • GTM & launch plans for new segments or products
Account-Based Marketing Execution

  • ICP targeting & TAM analysis
  • Personalized outreach sequences
  • ABM campaign orchestration
  • Sales & marketing alignment tools
Inbound Content Engine

  • SEO & topic clustering
  • High-conversion lead magnets
  • Nurture-focused blog & thought leadership
  • Landing pages & pillar content
Marketing Automation & Ops

  • HubSpot, Salesforce, Marketo, Pardot setup
  • Lead scoring & lifecycle automation
  • Campaign orchestration & email flows
  • Behavior-based personalization
Performance Creative & Multimedia
  • Short-form & long-form video production
  • Explainers, ads, customer stories
  • Visual design for trust & clarity
  • Copywriting with intent: emotional, persuasive, and clear
Paid Media & Demand Gen
  • Funnel-aligned paid media strategy
  • Retargeting, intent targeting, and lookalikes
  • Ad testing & creative optimization
  • Budget allocation by ROI potential
MarTech & Data Infrastructure
  • CRM integration (HubSpot, Salesforce, Zoho, etc.)
  • Attribution setup & dashboarding
  • Lead source clarity & revenue reporting
  • Data cleaning & sync automation
Retention & Expansion Strategy
  • Post-sale customer journeys
  • Onboarding & enablement content
  • Cross-sell/upsell campaigns
  • Churn prediction & winback sequences

Your Growth System, Custom-Assembled

We don’t believe in one-size-fits-all retainers.
 Your mix of capabilities depends on your funnel gaps, growth stage, and revenue goals.
 Let’s build the system that fits.