Connect Everything. See Everything. Grow Intelligently.

Do You Know What’s Actually Driving Revenue?

Your team is running campaigns.

Your sales reps are talking to leads.

Your dashboards… don’t tell the full story.

Maybe your CRM isn’t synced with your email platform.

Maybe your lead sources aren’t tracked correctly.

Or maybe you just don’t trust your data.

Without visibility, even the best strategies fall apart.

That’s why tight integration and accurate reporting aren’t optional — they’re foundational.

The Silent Killer: Siloed Systems and Inaccurate Data

Here’s what broken MarTech really costs you:

Inconsistent or missing lead source attribution

Sales wasting time on unqualified leads

Marketing reporting vanity metrics, not revenue metrics

Campaign decisions made from guesswork, not insight

Leadership lacking confidence in marketing ROI

If your data isn’t connected, your decisions aren’t informed.

The Athena Fix: A Unified Growth Infrastructure

We turn your fragmented tools into a connected, intelligent growth engine.

With TransFunnel’s MarTech engineering and Athena’s own demand generation expertise, we unify your platforms — and surface the insights that drive real ARR and MMR.

This is more than “integration.”

It’s enablement — built for high-performance revenue teams.

What We Deliver

HubSpot, Salesforce, and CRM Integrations

We connect your marketing, sales, and support tools for a 360° view of every contact, every touchpoint, and every deal.

Custom API Integrations & Workflow Automation

Got a complex stack? We design and build custom connections between platforms — from lead capture to revenue recognition — so nothing falls through the cracks.

Real-Time Funnel Reporting & Attribution

We develop executive-ready dashboards that track every stage of the buyer’s journey — and show exactly what’s working, across all campaigns.

Data Accuracy Audits & Cleanups

We fix broken forms, duplicate records, misfiring workflows, and misaligned tracking — so you can trust what you’re seeing and scale with confidence.

KPI Alignment for Revenue & Retention

We help you track what matters: CAC, LTV, NRR, SQL velocity, ROAS, churn risk, upsell potential — all in one place.

Who This Is For

CMOs who need board-level visibility into pipeline performance

Ops teams wrangling with messy integrations and unclear handoffs

Growth teams scaling multi-channel, multi-touch campaigns

Founders ready to replace spreadsheets with real dashboards

Why It Works

Because we don’t start with tools.

We start with the outcomes you need to measure, then architect the system backward — so every report is grounded in strategy, not default settings.

We bring together:

CRM integration expertise (HubSpot, Salesforce, Intercom, Monday, more)

Campaign data structure that supports true attribution

Revenue-linked KPIs tailored to your business model

A feedback loop that informs content, creative, and strategy

See the Story Your Data Has Been Trying to Tell You

You don’t have a “data problem.”

You have a disconnected system problem.

Let’s fix that — and give your team the clarity to grow faster, smarter, and with full confidence.

Request a MarTech Integration Audit

Or explore our bundled Growth Engine Package to unify your tech stack and amplify your entire funnel.