More Than Clicks. Campaigns That Fill Your Funnel with Real Demand.

Spending on Ads but Not Seeing the ROI?

You’ve tried search ads, social ads, retargeting…

The dashboards light up, the impressions pile in —

But revenue? That’s still a mystery.

You’re not alone. Most brands struggle to translate ad spend into actual sales because their paid strategy isn’t integrated with their funnel.

At Athena, we don’t run ads for the sake of traffic.

We build paid systems that generate, qualify, and convert real demand — with clear paths to ARR and MMR.

The Common Paid Media Trap

You’re wasting budget if your paid media is:

Optimized for clicks instead of customers

Targeting broad audiences without precision

Focused only on top-of-funnel with no follow-through

Running in silos — disconnected from your CRM or nurture sequences

Reporting on impressions instead of revenue

It’s not about traffic. It’s about traction. And traction comes from alignment, not volume.

The Athena Approach: Paid, With Purpose

We fuse audience research, creative strategy, and full-funnel automation to build high-performing paid campaigns that don’t just drive leads — they drive growth.

With Prose’s targeting intelligence, TransFunnel’s MarTech infrastructure, and our own conversion-driven media playbooks, we help you capture demand and accelerate it toward revenue.

What We Deliver

Cross-Channel Paid Campaign Strategy

We craft integrated media plans that span Google Ads, LinkedIn, Meta, YouTube, and programmatic — optimized by funnel stage and buying intent.

Precision Targeting with ICP-Level Accuracy

Using firmographics, behavior signals, and advanced segmentation, we target your Ideal Customer Profile — no wasted spend, no junk leads.

High-Converting Ad Creative & Messaging

From attention-grabbing headlines to trust-building copy and CTA sequencing, we create ad assets designed to engage and convert — not just impress.

Retargeting & Funnel Re-Engagement

We build strategic retargeting flows that bring prospects back, accelerate consideration, and push stalled leads toward action.

ROAS-Focused Measurement & Reporting

We track everything from cost-per-MQL to CAC payback, pipeline velocity, and Return on Ad Spend (ROAS) — so you know what’s working, what’s not, and what’s next.

Ideal for Teams Who Need Results — Not Just Reach

This is for:

CMOs under pressure to prove marketing ROI

Founders ready to move beyond organic-only growth

Sales teams who need lead velocity, not vanity metrics

B2B brands looking to expand their pipeline with precision

Why Athena’s Paid Campaigns Actually Perform

Because we don’t treat paid media as an isolated channel.

We integrate:

Strategic audience and persona insight

Personalized ad creative matched to journey stage

CRM and automation systems for lead routing and nurturing

Full-funnel metrics tied directly to ARR/MMR

This isn’t just ad buying.

It’s Revenue-Oriented Demand Generation — by design.

Let’s Stop Paying for Clicks That Go Nowhere

You don’t need more traffic.

You need more qualified buyers — and a system that moves them.

Let’s turn ad spend into ARR with smarter demand gen.

Request a Paid Campaign Audit

Or explore our Growth Engine Package — combining paid media, automation, and strategy into one seamless funnel.